Sports Content & Engagement Strategist

Ruben Infante

I build athletics communications systems that connect storytelling, game-day production, student creators and operational workflows.

Case study

The CFCA Athletics Communications System

Across two school years at Central Florida Christian Academy, I contributed to and later led athletics-media and game-day workflows spanning boys basketball, football, girls basketball, volleyball and school events.

Central Florida Christian Academy · Ocoee, FL

2024–2025
Athletics Media Contributor
2025–2026
Media Production Teacher
2025–2026
Athletics Media & Game-Day Production Lead

Operating pillars

  • Editorial & Publishing

    Account voice, photography, graphics, captions, recaps and final scores.
  • Game-Day Production

    Live capture under game conditions.
  • Athletics Operations

    The platforms and data behind the published work.
  • Student Creator Leadership

    Students carrying real athletics-media assignments.

Athletics Editorial Storytelling

Different formats serving different moments: results, postseason anticipation and athlete recognition.

Region semifinal final score graphic, CFCA 69 to 58, region finals next

Region semifinal result

Final score 69–58 with the next round carried in the same asset, for the 2026 Class 1A postseason.

FHSAA postseason preview graphic featuring three players

Postseason preview

Designed treatment of an external Class 1A semifinals preview. The third-party editorial source is credited on the asset.

Football player recognition graphic with monthly statistics

Player recognition

Published for @CFCAFOOTBALL, pairing action photography with month statistics and an athlete quote.

Retrospective Alexander Dipaolo Army West Point next-chapter portfolio concept using CFCA source photography

Retrospective portfolio concept

Alexander Dipaolo | Next-Chapter Editorial Concept

Built from my CFCA source photography to illustrate a next-chapter Army West Point treatment.

Created after the fact for portfolio demonstration, not presented as the original published CFCA announcement.

Social-First Video & Athlete Voice

Two vertical pieces: one built on live coaching audio, one on athlete personality.

Mic’d Coach | Live-Game Immersion

During a live basketball game, I mic’d the coach with my audio equipment and built the edit around authentic, real-time coaching communication.

0:40 excerpt of a 1:32 package · 720×1280 · vertical

Who Gets the Hangriest? | Player Engagement

I created a player-driven football concept around one prompt, using a candy-bar microphone prop to draw out teammate nominations, reactions and personality.

0:40 excerpt of a 1:02 package · 720×1280 · vertical

Athletics Operations

Content starts with accurate information.

Behind the visible communications work I supported the operational systems it depends on.

  • MaxPreps

    Roster and statistics workflow support

  • GoFan

    Ticketing support

  • Livestream

    Game-day operation

  • Schedule data

    Source for publishing calendars

My role supported the broader process rather than sole account administration.

View the published CFCA roster on MaxPreps

Cross-sport application

CFCA Girls Volleyball | On-Campus Game-Day Promotion

The same system carried into another sport and another channel: opening-night creative developed for CFCA’s hallway display monitors, extending athletics promotion beyond social publishing and into the school environment.

CFCA Girls Volleyball opening night promotional graphic for Mater Brighton on August 20, 2026

Mater Brighton · 20 Aug 2026 · 6:00 PM

The hallway display integrates the team handle and QR code with the game information.

  1. 01 Source

    Official schedule dataset

    16 matches with date, home/away, opponent, time, city and a special-event flag. Source CSV
  2. 02 Plan

    Communication calendar

    The same 16 matches rebuilt as a planning layout, with home, away and Senior Night as distinct visual states.
  3. 03 Display

    Hallway display creative

    The opening-night asset above, built at 1920×1080 for the campus monitors.
2026 game calendar laid out across August, September and October for social media planning
Season planning layout for the same 16 matches, marked Draft 01.
View schedule source data
DateH/AOpponentTimeCity
8/20HOMEMater Brighton6:00 PMKissimmee
8/24AWAYWildwood6:30 PMWildwood
8/25AWAYCity of Life6:00 PMKissimmee
8/31HOMEPineapple Cove7:00 PMW. Melbourne
9/01AWAYFaith Christian6:00 PMOrlando
9/08HOMECircle Christian6:30 PMWinter Park
9/10HOMEOrlando Science5:00 PMOrlando
9/14AWAYOasis Christian6:00 PMWinter Haven
9/15AWAYCircle Christian6:30 PMWinter Park
9/21AWAYLegacy Charter6:00 PMOrlando
9/22HOMEMater Brighton6:00 PMKissimmee
9/24HOMEWildwood6:30 PMWildwood
9/28HOMECity of Life6:00 PMKissimmee
10/05HOMEOrlando Science5:00 PMOrlando
10/06AWAYPineapple Cove6:30 PMW. Melbourne
10/08HOMEOasis Christian6:00 PMWinter Haven

Game-Day & Live Production

Sony body with on-camera monitor and shotgun microphone, worked handheld at courtside and on sticks in larger venues.

Operating a camera rig at the edge of the court during a game

Courtside, live

Handheld at the baseline during play.

Crouching low at the court edge to capture a low angle during play

Working the angle

Low camera position under live game conditions.

Setting up a camera on a fluid head tripod in a large arena before an event

Larger-venue setup

Pre-event setup on a fluid-head tripod under an issued media credential.

Student Creator Leadership

I trained and supervised student media crews, assigned roles and reviewed work inside authentic postgame and live-event environments.

CFCA · 2024–2026

Live experience

Postgame interview experience

A structured postgame interview environment gave student volunteers the opportunity to ask questions and participate directly in athletics coverage.

After-school athletics-media experience with students who volunteered to participate. This work preceded my later Media Production Teacher role at CFCA.

CFCA Athletics Media Contributor · 2024–2025

Students observing a CFCA postgame interview production setup.

Structured postgame interview environment

Student volunteers observed and took part in a live interview setting, extending coverage into hands-on media learning.

Student interviewing a CFCA athletics staff member on the basketball court.

Student interview participation

A student asked the questions on the court, inside a real game-day environment.

Camera on a tripod, monitor and microphone set up in front of a CFCA-branded interview table and display.

Postgame interview setup

Camera, audio, display and staging configured for a structured athletics interview.

Published output

Interview sequence cover showing the student interviewer beside the head coach after a game
01 · Cover

Postgame interview production

A student conducted a postgame interview with the head coach.

Teach, learn, perform. The student learned the interview workflow first, then carried the live postgame assignment.

The exchange was transcribed, designed and published as a six-card sequence, with the student credited on every card.

Interview question card about overall team performance after the win
02 · Overall performance
Interview question card about halftime adjustments
03 · Halftime adjustments
View full published interview sequence
Interview question card about defensive strategy
04 · Defensive strategy
Interview question card about offensive versatility
05 · Offensive versatility
Closing interview card, the student and the head coach exchanging thanks
06 · Closing exchange

Live-event proof

Two student crew members seated on the floor beside a camera on a tripod at a live athletics event
Student media crew positioned with camera equipment for live athletics coverage.

Live-event assignment

Students were positioned with equipment for live athletics coverage. The work required preparation, role definition and supervision before the first frame was captured.

  1. 01

    Prepare

    Train the role and establish the assignment before game day.
  2. 02

    Assign

    Give the student a real deliverable with defined responsibility.
  3. 03

    Execute

    Work inside authentic postgame and live-event environments.
  4. 04

    Publish

    Turn the assignment into usable athletics content with student credit.

High-performance context

Trusted in environments where the stakes were real.

Selected teams and programs I supported through athletics communications, media, production or related work reached regional championships, State Final Fours, an undefeated regular season and a conference championship.

  • CFCA · Girls basketball 2025

    Regional champion
    State Final Four

    FHSAA Class 1A, Region 2 · 21–9 final record Competitive context
  • CFCA · Boys basketball 2026

    Regional champion
    State Final Four

    FHSAA Class 1A, Region 2 · 2025 regional finalist Competitive context
  • CFCA · Football 2025

    9–0 regular season

    SSAA 11-man Competitive context
  • Noble Street · Baseball · IL 2026

    Conference champion

    9–0 in conference play Competitive context

Team achievements are shown as competitive context for environments in which I worked. Athletic outcomes belong to the teams, coaches and student-athletes and are not attributed to my communications or production work.

Performance & scale

  • Windermere boys basketball · 2026
    35.6Kviews
    13Kaccounts reached
    One documented coach-announcement communications output, produced through Built Not Given Youth Initiative: 35,629 views and 13,005 accounts reached in the recorded insights snapshot. Communications performance · one output
  • NASA FMA Live · 2014–2017
    480,000students
    1,200+schools
    48contiguous states
    National student-centered STEM production supported as Lead Stage Assistant / Assistant Engineer through audio, lighting, video, staging, playback, troubleshooting, rehearsals and live-show execution. Program-level reach by 2017

Background

Production Background

Built in an NBA arena, on a national tour and in professional post-production.

  • 2013–2017

    Orlando Magic | NBA arena production

    Camera support, robotic-camera support, interview setups, A/V preparation, equipment setup, strike/reset and production-intercom communication.
  • 2014–2017

    NASA FMA Live | National Student STEM Tour

    Lead Stage Assistant / Assistant Engineer on a nationwide, school-based STEM tour supporting audio, lighting, video, staging, playback, troubleshooting, rehearsals and live shows. FMA Live served varied public, private and military-connected middle-school communities; by 2017, the overall program had reached 480,000 students at 1,200+ schools across all 48 contiguous states. The student-centered experience became an early bridge to later work teaching and supervising student creators.
  • 2018–present

    Post-production & workflow

    Localization engineering, sound editing, technical QC, cross-department quality accountability, final-deliverable approval and client delivery.
  • 2002–2014

    Youth development

    Behavior intervention, life-skills facilitation, documentation and parent/school communication built before the athletics-media work.

Independent nonprofit leadership

Built Not Given Youth Initiative

Founder & President/CEO since 2026. BNG has documented post-formation service to 56 student-athletes across 3 schools and 4 sports programs and maintains parent-consent and publication controls for youth media.